About

Jon Bassford is a 2x best-selling author, TEDx speaker, and founder of Lateral Solutions, recognized for helping high-growth organizations scale with clarity, discipline, and operational integrity. As the creator of the Trust The Process consulting method and The Curious Leader framework, Jon works with founders and executive teams who need their companies to run on systems—not personalities or constant firefighting.

A former VP and COO, Jon’s consulting strategies have successfully built and rebuilt operations for venture-backed startups, guided nonprofits through major transformations, and helped mid-sized organizations align leadership, tighten execution, and unlock sustainable growth. His work is grounded in curiosity, decision-making, well-rounded intellect, and problem solving which he uses to surface the real issues slowing teams down and design simple, teachable systems that drive consistent performance.

Jon is a sought-after keynote speaker whose insights bridge leadership, operations, and organizational psychology. His talks challenge conventional thinking and give leaders practical frameworks to strengthen decision-making, accelerate change, and create teams that communicate clearly and execute with discipline. He speaks on curiosity-driven leadership, high-trust operations, scaling without chaos, and building organizations that run on clarity instead of reactivity.

Across his advisory work, his speaking, and his writing, Jon’s mission is the same: help leaders think better, operate smarter, and build companies that scale.